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Jason Wu Beauty - A First Look

What if I told you there’s a makeup line that is:

  • clean

  • cruelty-free

  • professional quality

  • available at Target

Like, really? I would roll my eyes. But I was at one of my every-other-month Target trips (unpopular opinion: I can’t stand going to Target) when I walked past the most gorgeous display. It literally stopped me in my tracks.

I grabbed a lip cream and coordinating lip liner thinking if was crap, I’d finesse the lip cream into a blush or something. If it turned out to be awesome, I had an eye shadow palette I wanted to try (Literally put it in my cart then put it back. Twice.).

Image c/o Target.com

I purchased both lip products in shade 01. Here’s a swatch and how it turned out…

So it looks beautiful, but how did it perform? Perfectly. Like, unreal. Long-wearing, creamy, comfortable, and, my favorite, fades into nothing except a slight flush on the lip.

I wish, wish this had been around when I got married because this is my perfect wedding shade (not too bright/pale/neutral/bold)!

Because this shade is a bit much for my every day comfort level, and because there was a sale on at JasonWuBeauty.com, I grabbed two more shades.

It came beautifully packaged (with stickers!), and of course these were just as phenomenal. I bought shades 03 and 08. The good news is I love them, the bad news is they’re very close in color. For reference, I used the liners to completely fill in my lips under the lip creams.

Shade 03

Shade 08

Shade 03 is a very pale, light pink, and shade 08 is a pale peach.

So you know where this is going…I went back for the eye shadow palette.

I was trying to take a picture with my dogs, not showcase the eye shadow, but let me tell you - it’s sensational. Amazing pigment, easy to apply, I’m in love. But we’re going to leave it there since you’ll be hearing so much more about this eye shadow palette over the next month because…

IT WILL BE IN MY SPRING MAKEUP KIT!

Remember the makeup kits I made over the holidays that y’all sold out IN A DAY? Well, at the nudging of a few friends (thanks, Becky L!), I’m making a light, bright kit that includes everything you need for the season.

You’ll get sick of me talking about it soon enough, but if you are interested in knowing when the kit launches you can sign up below.

Let me know if you try any Jason Wu products, and which are your favorites!

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