Trying to name this makeup “thing” was more difficult that I could have imagined. After several years on the bridal makeup circuit, I wanted to create a place where we could sit down over a cup of tea and talk about makeup; a place where frank and practical advice isn’t backed by someone selling something; a place where no question is too silly and technique is explained instead of demonstrated.  Essentially, I wanted to give you the tools and knowledge I have so you can be your own makeup artist.

The problem is that I couldn’t figure out a name that summed up all of that, had something to do with makeup or beauty, and was catchy.  So I went a little rogue.  After a lot of research and a little guidance, I picked the name of the street I lived on at the time:

And so, Electra Lane was born.