If you've wondered why a bunch of people on social media are running around looking like Hannibal Lecter, let me explain. Korean skincare is pretty much the standard; Korean women have some of the most beautiful skin you've ever seen thanks to skincare routines with 11 steps or more. While we tend to look at a face mask as a maybe-weekly indulgence, cleansing, toning, masks, and facial massage are just a few among the many daily rituals performed. I had the pleasure of studying with a beautiful facialist from Korea, and she taught me that we only get one set of skin so we must take impeccable care of it.

Just like the recent commercial burst of Eastern health practices (yoga, Ayurveda, meditation...) , Eastern skincare is having its bright and shiny moment. With so many great skincare options popping up everywhere, including the corner drugstore, now is the perfect time to reinvent your own skincare routine - and sheet masks are a fantastic way to start.

Like a regular mask, a sheet mask delivers a hefty dose of potent ingredients to the deep layers of the skin. Unlike a regular mask, however, a sheet mask also provides a protective barrier so that the air doesn't absorb any of the moisture you want in your skin, and basically pushes all the good stuff deeper into your skin.

When should you use a sheet mask? As a part of your morning or evening skincare routine, before a night out, as a weekly refresh for your skin, or any time you need a little pick-me-up. Each mask has a different purpose, so if you want to brighten, tighten, lighten or hydrate, there's a mask for that.

I found an amazing company called FaceTory that offers a mask subscription service - I get 4 masks a month for just under $6 (which is amazing since a Sephora brand mask is $6 for one!). If you'd like to try any of their products or sign up for a subscription, here's a link for 10% off: http://facetory.refr.cc/jessicay.

Finally, I put together a little demo to show you just how to use a sheet mask. Please check it out and give it a *like* if you enjoyed it. Also, don't forget to subscribe to this blog so you never miss new tips, products, and makeup insider info. See you next week!